Selected Projects

How can Milan’s theatres become more relevant to Gen Z?
This project combined audience research, statistical analysis and marketing strategy to identify the barriers, motivations and preferences shaping young people’s theatre attendance.

Developed in collaboration with Intercos, this project explored untapped opportunity at the intersection of beauty, femtech and personalised wellness. Through market research, consumer insights and concept testing, LUNA/MENU was created: a four-phase skincare system designed to adapt to the changing needs of the skin throughout the menstrual cycle.

Published on GDO Week’s Think Tank platform, AUREA is a phygital retail concept that makes emerging self-care technology tangible, understandable and easy to experience. It combines guided in-store experiences with a curated assortment across sleep, wellbeing, health and beauty technology.

Developed in response to a Mastercard brief and presented to the company, this group project explored how Mastercard Priceless could become more relevant to consumers aged 25–35. Our proposal, Priceless Circles, reframed premium culinary experiences around authentic connection and culture.

Developed in response to a brief from Winni’s and presented to the company, this project investigated why sustainable household products are perceived as less effective. Through qualitative consumer research, we developed A Deeper Green: a repositioning strategy combining contemporary packaging, tangible sustainability and a new refill culture.

This project explored how SMEG could increase reviews without weakening its positioning. Through an experimental field test, we found that charitable incentives outperformed conventional discounts and translated the results into SMEG for Good, a purpose-driven post-purchase engagement strategy.

My Bachelor’s thesis explored Corporate Theatre - the use of theatrical methods in corporate training, and its potential development at Teatro Franco Parenti. Combining international perspectives with strategic benchmarking, I proposed an organic growth model connecting artistic authenticity with professional development.

Developed in response to a simulated public call from the City of Milan, Tra le Mani di Milano (In Milan’s Hands) proposed a cultural initiative to support historic and artisanal businesses in Municipality 1. The project combined research, event planning and digital communication to reconnect Milan’s traditional shops with residents, visitors and future generations.